Social Media Metrics Secrets 1st Edition



Social Media Metrics Secrets Do What You Never Thought Possible with Social Media Metrics by John Lovett

  • Language: English
  • ISBN-10: 0470936274
  • ISBN-13: 978-0470936276


Social Media Metrics Secrets Do What You Never Thought Possible with Social Media Metrics by John Lovett

Invaluable advice on analyzing and measuring the effects ofsocial media

Do you wish you could sit down with an expert to figure outwhether or not your social media initiatives are working? WithSocial Media Metrics Secrets, you can! Expert John Lovett taps intohis years of training and experience to reveal tips, tricks, andadvice on how to analyze and measure the effects of social mediaand gauge the success of your initiatives. He uses mini casestudies to demonstrate how to manage social operations with processand technology by applying key performance indicators, andassessing the business value of social media.

  • Highlights how social media can impact all aspects of yourbusiness and transform the way you quantify successful interactionswith customers
  • Shares innovative techniques for managing the massive volume ofsocial analytics data by putting data to work in ways thatcontribute to your organizational goals
  • Details techniques for adopting a Social Analytics Frameworkfor understanding evolving consumer behavior necessary to competein a socially networked future

Written in a conversational tone, Social Media MetricsSecrets goes behind the scenes to present you with unbeatableadvice and unparalleled insight into social media metrics.

From the Back Cover

When you open this book, you’ll feel as though you’re sittingdown with an expert who is disclosing rare information about socialmedia metrics. Expert John Lovett taps into his years of trainingand experience to reveal insider tips, strategies, and secrets fornavigating the complex ecosystem of social media metrics. Examplesof first-hand case studies demonstrate how to apply measurement toevaluate the impact of social media channels, and additionalmaterial shows you how to optimize social media programs based onthe results of Social Analytics.

The Insider’s Guide to:

  • Identifying social media metrics that matter
  • Measuring Audience, Activity, and Actions
  • Building a social network operations center
  • Activating social media across the enterprise
  • Using the Social Analytics Framework
  • Executing a process of continuous optimization
  • Tracking and measuring your return on investment
  • Planning for a socially networked future

The Secrets series reveals:

  • Authoritative information in highlighted areas
  • Exceptional advice in the margin notes
  • Unique insight from years of author experience
  • Rarely revealed tips and techniques
  • Invaluable shortcuts and workarounds
  • Insider TipsTips, tricks, and secrets for quantifying socialmedia success
  • Valuable InsightsEye-opening strategies for moving beyond”counting metrics” to “business value metrics”
  • Unbeatable AdviceReal-world solutions for developing a scalableframework for social media measurement

About the Author

John Lovett is a veteran industry analyst and expert consultant who has spent the past decade helping organizations to understand and measure their digital marketing activities. As a Senior Partner at Web Analytics Demystified, Lovett regularly consults with leading vendors and enterprises to offer strategic guidance for building innovative digital measurement programs. His deep industry knowledge and thought leadership help businesses transcend mediocrity using analytics. Lovett is the co-founder of the Analysis Exchange and sits on the Board of Directors for the Web Analytics Association.

Refund and Returns Policy

Due to the nature of digital products, pdfTextbook does not offer refunds or returns  for this product and all sales are final. please contact our customer service team before your purchase at [email protected].


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