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Business to Business Marketing by Robert Vitale, Waldemar Pfoertsch, Joseph Giglierano

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  • Paperback: 552 pages
  • Language: English
  • ISBN-10: 0136058280
  • ISBN-13: 978-0136058281
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Description

A foundation in business-to-business marketing that emphasizes the dynamics of the marketplace. Written from a highly practical perspective, Business to Business Marketing aims to help readers with limited marketing experience understand the concepts in business-to-business marketing. Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that readers need to know.

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