Sports are more important than ever socially, economically and culturally. As well as embodying cherished values and ideals, sports now reflect many of the worries of wider society. Drugs, racism, corruption and violence are all now major concerns and our experience of sport is increasingly subject to a gigantic industry made up of owners, players, sports goods manufacturers, television networks and corporate sponsors.In this newly expanded edition of Making Sense of Sports, Cashmore addresses all these issues as well as the more basic questions about the history of sports, its social context and possible future development. Among the new editions other themes are:* the body, how it works and why it is more cultural than natural* why women continue to be devalued and depreciated by sports* Nike, globalization and the sports industry* art and how it reflects changing conceptions of sports. Read more
Review ‘Provides a thorough overview of issues that pervade the growing field of sports sociology … it is a text that is to be strongly recommended.’ – SociologyPraise for a previous edition:’Ellis Cashmore’s text is a clear and eloquent outline of many of the important areas in the broad field of sports sociology … an original, interesting and timely interpretation of a fast-moving field of academic study.’ – Times Higher Education Supplement –This text refers to an out of print or unavailable edition of this title. About the Author Ellis Cashmore is Professor of Media and Sport at the School of Health, University of Staffordshire, UK. –This text refers to an out of print or unavailable edition of this title.
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