Description
Strategic Management A Competitive Advantage Approach, Concepts and Cases by Fred R. David
A Hands-on, Competency-Based Approach to Strategic Management
Gaining and maintaining a competitive edge is more difficult than ever in the modern economy. Strategic Management uses exercises to help readers construct their own cutting-edge strategies, while also capturing the complexity of the present business world and delivering the newest skills and ideas with unparalleled clarity. The sixteenth edition has been completely updated and reworked using the most recent ideas and research. This version has end-of-chapter materials with extra exercises and review questions in addition to thirty additional examples.
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