Description
Frank T. Rothaermel’s Strategic Management, Third Edition keeps combining theory, empirical research, and useful applications with up-to-date, real-world examples. This method not only gives students a learning experience that blends relevance and rigor in a unique way, but it also gets them ready for the kinds of problems managers will encounter in the fast-paced, worldwide corporate world of the twenty-first century. Examples highlight the goods and services offered by well-known businesses to students, like Uber, Apple, Facebook, Google, Starbucks, and Apple. Strategic Management, with its distinctive structure and powerful tone, gives students the groundwork they need to comprehend how businesses create and maintain a competitive edge and how to develop into managers who can make well-informed strategic choices.
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