International Management: Culture, Strategy and Behavior 10th Edition

Description

International Management Culture, Strategy, and Behavior by Fred Luthans, Jonathan Doh

The three pillars of international management—culture, strategy, and behavior—reflect recent and developing trends impacting global managers. Students get an understanding of how to traverse the ever-changing global business environment and react to global difficulties by means of integrated real-world examples, research, and practical applications—thereby positioning them as market leaders.

In order to improve students’ performance in managing across cultures, the writers take into account new and emerging changes impacting international managers in addition to research and methods from previous decades.

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